2015 Ford Focus ST Quick Spin


The Ford Focus ST is a really good car. I want to make that point crystal clear. But I wouldn't buy one. As far as Blue Oval hot hatches go, my money is on the smaller, cheaper Fiesta ST. I honestly find the Fiesta more fun to drive, and not just by a little bit. It's more nimble, doesn't fight you as much, and from behind the wheel, I just feel more comfortable and locked in to what the car is doing. The Focus ST is a riot, but for everyday use, it's sometimes a bit too "Jane, stop this crazy thing!"

On paper, the idea of a more powerful, front-wheel-drive Focus ST doesn't really do much for me, because the last thing this car needs is more oomph. The folks at Mountune now offer a power pack that adds 23 horsepower and 26 pound-feet of torque to the Focus ST's 2.0-liter turbo-four, bringing output totals to 275 hp and 296 lb-ft. That's all done thanks to different ECU programming, not to mention a new induction kit and an intercooler. It's a $1,900 upgrade, but on its own, I could really take it or leave it.

What piques my interest, however, is the Mountune upgrade when packaged with a slew of thoughtful Ford Performance add-ons. There's a new short-throw shifter, torque-biasing differential, front strut tower brace, lowering springs, and a special cat-back exhaust system – all in, $3,132. Rather than just becoming a faster Focus, these accessories make for a more tactile hot hatch than before. With power, you need poise. And this car has it.

Driving Notes

  • As far as the power boost is concerned, you don't really notice the 23 hp. What you can feel is the torque, especially right off the bat. Instead of hitting you after initial throttle tip-in, this car's acceleration feels more linear, and more balanced on the low end. It'll happily rev high and play nice in third and fourth gears during spirited, backroad driving, but that initial push is much smoother than in the standard car.
  • The short-throw shifter works well and feels great. But I never really had a problem with the Focus ST's standard shifter, so it's not a life-changing upgrade.
  • Generally, I don't really like lowering springs on most performance cars, because they can often ruin the ride and throw off overall proportions, depending on the car's wheel/tire package. But that isn't the case here. In fact, I find that the ride quality is actually improved compared to the stock ST, and several of my colleagues agree. I don't know how Ford did it, but the lowered setup is actually better in day-to-day driving scenarios. Bravo.
  • The steering is unchanged, which is fine, though torque steer is still present. (I don't care how sophisticated the front diff is – routing 275 hp and 296 lb-ft through the front two wheels is a challenge, period.) This Focus ST feels flatter in corners, but only just – the difference is minor, and only noticeable when you're really pushing hard.
  • My favorite part of the package is the exhaust. It sounds great, with a loud, low presence that's never boomy or obtrusive from inside the cabin. You can definitely hear the difference from outside the car, though, and it's a nicely tuned sound that isn't too shouty. Oh, and props to Ford Performance for ditching the ST's funny-shaped center exhaust in favor of some fat, twin pipes. The visual enhancement alone is enough for me to love this upgrade.
  • The rest of the experience is standard Focus ST. That is to say, the optional Recaro seats keep you snug (see the video below), the interior is sort of a cluttered mess, and especially in Tangerine Scream, tuner fanboys point and give thumbs-up when you pass them on the road.

So let's address the elephant in the room: pricing. It's always an issue when discussing tuner cars or aftermarket specials. The car pictured here is $36,992, which is more than the more powerful, all-wheel-drive Focus RS is rumored to cost. But the problem isn't the price of the add-ons – $5,102, including a $69 blue induction hose not mentioned earlier – it's the fully loaded, $31,890 donor car. Add all these upgrades to a lower-spec Focus ST and you won't break the bank.

What's more, the beauty about the Ford Performance and Mountune kits is that they both come with warranties, and won't void the stock Focus ST warranty. That's worth some of the added cost alone. Still, I can't help but wonder what a similarly tuned version of the Fiesta ST would be like. This may be the most fun Focus I've ever driven, but I'm willing to bet that littler Fiesta would still be my preferred cup of tea

Ford to launch one of its biggest sales since recession


Nick Bunkley   
Automotive News
October 28, 2015 - 1:00 pm ET -- UPDATED: 10/28/15 1:31 pm ET

 
DETROIT -- Ford Motor Co. plans to start running one of its biggest sales promotions since the recession next week, offering most vehicles at no-haggle prices within about $200 of dealer invoice for the rest of the year.

The “Friends & Neighbors Pricing Event” runs Nov. 3 through Jan. 4, according to a 20-page guide distributed to dealers. Automotive News obtained a copy of the guide, which is marked confidential, from a source outside Ford’s dealer network and confirmed it to be authentic.

The guide shows discounts of up to 10 percent of the suggested retail price and says they can be combined with other incentives it already offers. In addition, the sale enables dealers to earn more from each transaction than they otherwise would — for example, $126 more on a 2015 Focus and $471 more on a 2015 F-150.

“This is truly a rare deal that we can leverage into huge sales and maximized profits,” reads a note at the end of the guide from Ford’s U.S. marketing director, Chantel Lenard, and U.S. sales director, David Mondragon.

Ford will promote the sale with a “heavy” rotation of TV, print, radio and digital advertising in which Ford employees invite consumers to enjoy discounts normally available only to their friends and neighbors, the guide explains.

“This is not your normal, ‘Let’s take $500 off a car,’” said Jim Seavitt, owner of Village Ford in Dearborn, Mich. “Last time we did something like this was … when things were pretty bad.”

Ford officials declined to comment on the sale beyond saying that the automaker had not announced any upcoming promotions.

Mark LaNeve -- the former General Motors executive hired by Ford in January as vice president for U.S. marketing, sales and service -- described the program in the dealer guide as “an inside deal - now for everyone.”

That phrasing evokes the wildly popular “Employee Discount for Everyone” sale that LaNeve ran at GM in 2005 and returned to that approach in late 2008, when GM was months away from filing for bankruptcy. Both times, Ford and Chrysler followed suit with similar offers, but all three companies experienced significant declines in the months after the sale ended.

The discounts Ford now plans to offer, known as “X-plan,” are not as steep as employee pricing, which it calls “A-plan.” And Ford, which on Tuesday reported a record $2.7 billion North American profit for the third quarter, is clearly not in financial trouble.

Market share flat

But Ford’s U.S. sales have been lackluster for much of 2015, before rising 23 percent in September. Its market share was flat in the first three quarters from a year ago, at 15.1 percent, and down from 15.9 percent at the end of 2013.

A big factor is Ford’s changeover to redesigned versions of the F-150 and Edge, which reduced inventories for months. But other important nameplates, including the Escape, Fusion and Focus, have underperformed their segments this year.

Ford introduced dealers to the sale in a broadcast on Monday. They’re being asked to hold a kickoff rally with employees and start promoting the event on Nov. 3, which is the day automakers report October sales and begin their November sales month. All Ford brand vehicles are eligible, except for high-performance versions of the Mustang, the F-150 Raptor, the F-550 and above, stripped chassis trucks and the E-450. The guide does not refer to any year-end promotional plans for Lincoln.

“This campaign will show the passion of the brand while offering a truly unique deal, so please use all the resources available to help make this the best sales event yet!” LaNeve wrote in the guide.

Maximum price

The sale sets a maximum price that consumers would pay, though dealers can agree to sell vehicles for less. The maximum price is 99.6 percent of invoice plus a $275 administrative fee, minus any vehicle-specific incentives. That’s the same way X-plan pricing usually works, though it normally requires consumers to provide a unique personal identification number linked to a particular employee at a supplier, business partner, fleet partner or other Ford partner.

An example Ford used in its guide showed that an unidentified vehicle with a $20,000 sticker price would get a “Friends & Neighbors” discount of $2,000, in addition to $3,000 in other incentives. However, for some vehicles many consumers already pay close to or even slightly below the invoice price, so the sale may not result in any additional savings.

TrueCar’s website today showed the average price paid for an F-150 SuperCrew XLT with two-wheel-drive as $191 less than invoice and $3,093 less than sticker, before $4,000 in customer incentives.

“It’s an effort to take that price worry away from people, and they’re aggressively trying to close the year out,” Seavitt said. “They’re after something that would be different, cut through the clutter and be very simplified.”

Ford said its incentive spending in September, when it offered no-interest, six-year loans across most of its lineup, was up $660 per vehicle from a year ago and flat from August. It had reduced incentives in late 2014 as it began hoarding F-150 inventories in preparation for building the redesigned, aluminum-bodied pickup.

At the same time, its transaction prices rose $1,100 from August to September and $2,100 from September 2014. The Friends & Neighbors discounts would replace any interest-free financing offers.